Intuitive Drag-and-Drop Interface
With a few easy clicks, you can sort, rank, and file responses just as you would in a classic, in-person messaging interview.
This intuitive feature has a significant impact on both the quality of your research and the amount of time spent on data entry.
"Less than ideal" telephone interviews become meaningful true-to-life discussions. Printing and shipping stimuli becomes
a thing of the past. Instead, you can dedicate that time to what's important: your research.
The data you gather can be pulled and shared with clients at ANY point in the study, right away. No more struggling with data entry.
When the client springs that last minute deadline on you, you already have all of the counts, rankings, and rating to share. The client
even has the ability to watch the interviews live like never before - following along message by message.
The Key Messages App supports multiple languages, so you can experience the benefits of the tool for your global studies.
Customizable Rating Scales and Flags
This tool incorporates the opportunity to add scales, so ratings can be added in to give that additional layer of data.
The tool can also "flag" messages that are particularly useful/motivating, or that raise more questions/red flags/negative reactions, etc...
to begin to identify trends soon after the research begins.
Easy Project Setup
Each project is set up to your unique specifications by our dedicated team. All the moderator needs to do is wait for his/her secure link, and
the tool is ready to go. Moderator training is included for all new users, or those who want to be reacquainted with the tool.
Flexibility in Fieldwork
Do you anticipate changes in the messages as the study goes on? Do you have a client that often tweaks language as research progresses? No problem.
The easy-to-use Admin feature allows you to make changes to the messages as needed, when needed.